That’s easier said than done. Many starting sellers invest the bulk of their budget on the product and its logistics, leaving precious little capital for the customer experience. Amazon listing optimization is crucial to endearing your target market to your product, and convincing them that life without your product is a life not worth living.
The trouble is, most Amazon experts for hire specialize in one thing or another. You’d hire one person to do your Amazon photography, then send those images to another studio for Amazon graphic design. Yet another person handles your Amazon listing keywords and listing optimization. Then you coordinate with a video studio for a product video. Four different outfits.
The result is a hodgepodge of a listing. There’s no strategy or coherent message that flows throughout the listing. To your customer, the listing looks disjointed and confused. On your end meanwhile, it’s been a nightmare having to manage the project from one end to the other. You’ve already managed so much of your product up to this point; wouldn’t it be nice to hand the listing off to experts?
The idea is to find an outfit that can take your product from a raw sample all the way to on- and offline presence that converts and engages your audience — in a memorable and Amazon TOS-compliant way.